About Rooted Renewals
We are Nigeria's premier trademark renewal management service, dedicated to protecting your intellectual property through systematic monitoring, timely renewals, and comprehensive compliance management.
Our Story
Founded in 2018, Rooted Renewals was born from a simple observation: too many Nigerian businesses were losing valuable intellectual property due to missed trademark renewal deadlines.
After witnessing a client lose a 15-year-old trademark worth millions due to an overlooked renewal deadline, our founder Adewale Okonkwo decided there had to be a better way. He assembled a team of trademark specialists and technology experts to create a systematic solution.
Today, we protect over 500 trademarks for businesses across Nigeria, from startups to established corporations. Our mission is simple: ensure no Nigerian business loses its intellectual property due to administrative oversight.
Why "Rooted" Renewals?
The name "Rooted" reflects our commitment to establishing strong foundations for your intellectual property protection. Just as strong roots support a growing tree, our systematic approach ensures your trademarks remain protected year after year.
We believe trademark protection shouldn't be a source of stress but rather a solid foundation upon which your business can grow confidently.
Our Mission
To provide Nigerian businesses with reliable, systematic trademark renewal management that eliminates the risk of intellectual property loss due to administrative oversight. We aim to make trademark protection accessible, understandable, and stress-free for every business owner.
Our Vision
To become Nigeria's most trusted partner for intellectual property management, recognized for our reliability, expertise, and commitment to client success. We envision a business landscape where no Nigerian company loses its valuable trademarks due to missed deadlines.
Our Values
The principles that guide everything we do
Reliability
We build trust through consistent, dependable service. When we commit to managing your trademarks, you can be certain deadlines will never be missed.
Precision
Attention to detail is at the core of our service. We handle every document, deadline, and requirement with meticulous care and accuracy.
Partnership
We view our clients as partners. Your success is our success, and we're committed to building long-term relationships based on mutual trust and respect.
Innovation
We continuously improve our systems and processes to provide better service. Our proprietary monitoring technology ensures no deadline is ever overlooked.
Expertise
Our team brings deep knowledge of Nigerian trademark law and procedures. We stay current with regulatory changes to ensure full compliance.
Transparency
We believe in clear, open communication. You'll always know exactly where your trademarks stand in the renewal process.